Oct 2015 - Jan 2022
VP, Creative Services
Provided vision, leadership, and direction to the 3Q Creative Services department - a team I built and nurtured over a 6 year period from three to 55 people, and grew from a $60K a year business to one that now nets over $10M annually in recurring revenue. Oversaw client engagements, employed empathic leadership to guide & develop creative talent, and mentored team leads. Pitched new business, developed creative strategies & roadmaps for all creative engagements. Clients included Facebook, Instagram, WhatsApp, Waze, Square, Intuit, SurveyMonkey, eero, Curiosity Stream, Minted, Modcloth, Skechers, Bealls, HPOne, eHealth, Doctor on Demand, MindBody & more.
View video reel here. pw: 2Vp#T37jz^XO
Oct 2011 - Sep 2015
Director, Creative Services
Provided leadership, mentorship and direction to the Creative Services team at iProspect. Developed, scaled, and nurtured the Conversion Rate Optimization (CRO) practice within the creative team, with a successful track record of measurable on-page conversion lift for clients such as Intel, Offermatica & SolarCity.
Aug 2009 - Oct 2011
Creative Strategy & CRO Lead
Developed creative strategy, testing & optimization framework, launched and oversaw Conversion Rate Optimization (CRO) program for Covario’s client Adobe, across all of its business units, increasing avg paid search landing page conversion rate by 64%, and increasing overall SEM-generated revenue by 36%. Trained Covario team to run program, and scale MVT offering across its client base.
Senior Interactive Producer
Young & Rubicam, San Francisco
Oversaw creative development and production of digital ad campaigns for brands including MSN, AMD, Chevron, Hitachi Data Systems, Symantec, Dr Pepper, 7-Up. Developed creative & content strategy for global ad campaigns. Oversaw team of 12 full-time and 4-6 freelance art directors, designers, developers and copy writers.
Mar 2006 - Jul 2009
1996 - 1998
Yale University | Master of Arts
Master of Arts in International Relations
Foreign Language Area Studies (FLAS) scholarship for advanced Japanese language study
1987 - 1990
Oberlin College | Bachelor of Arts
Bachelor of Arts in Political Science
Taught EXCO course on conflict resolution