Resume
Work Experience
Jun 2022 - Sep 2023
VP, Creative
adQuadrant
Delivered uncompromising results through leadership, mentorship, and strategic innovation. As a member of the executive team I provided decision making and guidance to the agency leadership. I provided, vision, inspiration, creative strategy, and direction to the adQuadrant creative team ensuring the growth, innovation and success of our creative offering. I pitched new business, developed project scopes & budgets, strategies, and roadmaps for client engagements. Clients included 1st Phorm, Speedo, Aventon, Renu Therapy, Outer, Teleties, and Untuckit. Led the acquisition of creative talent, and initiated talent nurture/training programs. Created, launched, pitched and sold adQuadrant’s conversion rate optimization (CRO) service offering.
Oct 2015 - Jan 2022
VP, Creative Services
3Q Digital
Provided vision, leadership, and direction to the 3Q Creative Services department - a team I built and nurtured over a 6 year period from three to 55 people, and grew from a $60K a year business to one that now nets over $10M annually in recurring revenue. I oversaw client engagements, hired and developed creative talent, and coached senior team leadership. Pitched new business, developed creative strategies & roadmaps for all creative engagements. Clients included Facebook, Instagram, WhatsApp, Waze, Square, Intuit, SurveyMonkey, eero, Curiosity Stream, Minted, Modcloth, Skechers, Bealls, HPOne, eHealth, Doctor on Demand, MindBody & more.
View video reel here. pw: 2Vp#T37jz^XO
Oct 2011 - Sep 2015
Director, Creative Services
iProspect
Built and scaled the Creative Services team at iProspect. Provided vision, leadership, mentorship and direction to the team. Developed, built, scaled, and monetized iProspect's Conversion Rate Optimization (CRO) practice, with a track record of measurable conversion lift outcomes for clients such as Intel, Offermatica & SolarCity.
Aug 2009 - Oct 2011
Director, Creative Strategy
Adobe/Covario
Developed creative strategy, testing & optimization framework, launched and oversaw Conversion Rate Optimization (CRO) program for Covario’s client Adobe, across all of its business units, increasing avg paid search landing page conversion rate by 64%, and increasing overall SEM-generated revenue by 36%. Trained Covario team to run program, and scale MVT offering across its client base.
Mar 2006 - Jul 2009
Senior Interactive Producer
Young & Rubicam, San Francisco
Oversaw creative development and production of digital ad campaigns for brands including MSN, AMD, Chevron, Hitachi Data Systems, Symantec, Dr Pepper, 7-Up. Developed creative & content strategy for global ad campaigns. Oversaw team of 12 full-time and 4-6 freelance art directors, designers, developers and copy writers.
Education
Yale University | Master of Arts
Master of Arts in International Relations
Foreign Language Area Studies (FLAS) scholarship for advanced Japanese language study
Oberlin College | Bachelor of Arts
Bachelor of Arts in Political Science