Resume

Work Experience

Oct 2015 - Jan 2022

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VP, Creative Services
3Q Digital

Provided vision, leadership, and direction to the 3Q Creative Services department - a team I built and nurtured over a 6 year period from three to 55 people, and grew from a $60K a year business to one that now nets over $10M annually in recurring revenue. Oversaw client engagements, employed empathic leadership to guide & develop creative talent, and mentored team leads. Pitched new business, developed creative strategies & roadmaps for all creative engagements. Clients included Facebook, Instagram, WhatsApp, Waze, Square, Intuit, SurveyMonkey, eero, Curiosity Stream, Minted, Modcloth, Skechers, Bealls, HPOne, eHealth, Doctor on Demand, MindBody & more.

View video reel here.  pw: 2Vp#T37jz^XO

Oct 2011 - Sep 2015

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Director, Creative Services
iProspect

Provided leadership, mentorship and direction to the Creative Services team at iProspect. Developed, scaled, and nurtured the Conversion Rate Optimization (CRO) practice within the creative team, with a successful track record of measurable on-page conversion lift for clients such as Intel, Offermatica & SolarCity.

Aug 2009 - Oct 2011

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Creative Strategy & CRO Lead
Adobe/Covario (Contract)

Developed creative strategy, testing & optimization framework, launched and oversaw Conversion Rate Optimization (CRO) program for Covario’s client Adobe, across all of its business units, increasing avg paid search landing page conversion rate by 64%, and increasing overall SEM-generated revenue by 36%. Trained Covario team to run program, and scale MVT offering across its client base.

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Senior Interactive Producer
Young & Rubicam, San Francisco

Oversaw creative development and production of digital ad campaigns for brands including MSN, AMD, Chevron, Hitachi Data Systems, Symantec, Dr Pepper, 7-Up. Developed creative & content strategy for global ad campaigns. Oversaw team of 12 full-time and 4-6 freelance art directors, designers, developers and copy writers.

Mar 2006 - Jul 2009

Education

1996 - 1998

Yale University | Master of Arts

  • Master of Arts in International Relations

  • Foreign Language Area Studies (FLAS) scholarship for advanced Japanese language study

1987 - 1990

Oberlin College | Bachelor of Arts

  • Bachelor of Arts in Political Science

  • Taught EXCO course on conflict resolution