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Resume

Work Experience

Jun 2022 - Sep 2023

Oct 2011 - Sep 2015

Aug 2009 - Oct 2011

Mar 2006 - Jul 2009

Oct 2015 - Jan 2022

         VP, Creative

          adQuadrant                                               

As a member of the leadership team, I provided decision making and guidance to the agency. I offered leadership, vision, creative inspiration, creative strategy, and direction to guide the growth, innovation and success of the creative team.  Pitched new business, developed project scopes & budgets, creative strategies, and roadmaps for client engagements. Clients included 1st Phorm, Speedo, Aventon, Renu Therapy, Home Franchise Concepts, UNest, Outer, Teleties, and Untuckit. Led the acquisition of creative talent, and initiated talent nurture/training programs. Created, launched, pitched and sold adQuadrant’s conversion rate optimization (CRO) service offering. 

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VP, Creative Services
3Q Digital

Provided vision, leadership, and direction to the 3Q Creative Services department - a team I built and nurtured over a 6 year period from three to 55 people, and grew from a $60K a year business to one that now nets over $10M annually in recurring revenue. Oversaw client engagements, employed empathic leadership to guide & develop creative talent, and mentored team leads. Pitched new business, developed creative strategies & roadmaps for all creative engagements. Clients included Facebook, Instagram, WhatsApp, Waze, Square, Intuit, SurveyMonkey, eero, Curiosity Stream, Minted, Modcloth, Skechers, Bealls, HPOne, eHealth, Doctor on Demand, MindBody & more.

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View video reel here.  pw: 2Vp#T37jz^XO

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Director, Creative Services
iProspect

Provided leadership, mentorship and direction to the Creative Services team at iProspect. Developed, scaled, and nurtured the Conversion Rate Optimization (CRO) practice within the creative team, with a successful track record of measurable on-page conversion lift for clients such as Intel, Offermatica & SolarCity.

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Creative Strategy & CRO Lead
Adobe/Covario (Contract)

Developed creative strategy, testing & optimization framework, launched and oversaw Conversion Rate Optimization (CRO) program for Covario’s client Adobe, across all of its business units, increasing avg paid search landing page conversion rate by 64%, and increasing overall SEM-generated revenue by 36%. Trained Covario team to run program, and scale MVT offering across its client base.

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Senior Interactive Producer
Young & Rubicam, San Francisco

Oversaw creative development and production of digital ad campaigns for brands including MSN, AMD, Chevron, Hitachi Data Systems, Symantec, Dr Pepper, 7-Up. Developed creative & content strategy for global ad campaigns. Oversaw team of 12 full-time and 4-6 freelance art directors, designers, developers and copy writers.

Education

1996 - 1998

Yale University | Master of Arts

  • Master of Arts in International Relations

  • Foreign Language Area Studies (FLAS) scholarship for advanced Japanese language study

1987 - 1990

Oberlin College | Bachelor of Arts

  • Bachelor of Arts in Political Science

  • Taught EXCO course on conflict resolution

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