Original video content for direct response ad campaign promoting Opti-Greens 50 on YouTube and Meta. I developed this concept, wrote the script, sourced the stock footage and directed the production and post-production of this paid media video ad creative for our client, 1st Phorm. Test results data and impact on CVR, ROAS, and CPA available upon request.

Global new user acquisition campaign for Instagram

Original video creative for global Facebook UAC campaign. 3Q Digital creative team ideated, shot, produced and launched the campaign. We also delivered 84 videos and 105 banners, in 7 language variations for this project.

UAC campaign video creative (for new user acquisition).

Oversaw the creative team at 3Q Digital that worked on this video execution for our client, Facebook (Meta) to promote awareness for our pro-bono client, Muttville (Senior Dog Rescue).

Direct response video ad creative developed for our client, eero. Ran on Meta to promote Prime Day sale. Performance exceeded expectations, leading to ROAS that was 35% higher than targeted, and a CPA that was 47% lower than expected.

This TikTok video ad creative was developed for our 1st Phorm client, promoting their collagen product with a simple but effective "product benefits" message that focused on "nails and hair". This video performed well in market, driving a 35% lift in ROAS compared to target, and a CPA that was 41% lower than the target. Winning hook version drove a 18% higher “new to file” (NTF) customers compared to other test versions of video creative.

Global UAC campaign video creative for Instagram Reels (for new user acquisition).